Fundraising
Strategy

Breath of Fire Latina Theater Ensemble

A core strategy for the Alliance is collective fundraising that addresses the historic under-funding and under-capitalization of BIPOC theaters and our leaders.

To date, we have received funding support from the

a program of the California Community Foundation

In 2023, we will proactively seek funding support locally and nationally to support the collective work of our 14 Alliance member theaters:

PHASE 1

$2.1M TOWARDS ARTISTIC DIRECTOR OR MANAGING DIRECTOR SALARIES AND $400K FOR PROGRAM OVERHEAD OVER THREE YEARS.

Each of the 14 cohorts will receive $50K towards Artistic Director and/or Managing Director's salaries every year. This strategy helps uplift and support the work of Artistic and/or Managing Directors of Color who are traditionally underpaid compared to their White counterparts.

Total $2.5M over three years

PHASE 2

$5M TOWARD MARKETING SUPPORT

Each of the 14 cohorts will receive $110K for marketing enhancement every year. But our vision goes beyond typical marketing programs. We will promote stories that address artists and communities of color and increase audiences through cross-promotion among the 14 theaters represented in the Alliance. This will include maintaining this collective website and supporting individual theater’s websites. A modest $380K over three years (7.6%) will support program overhead.

Total $4.62M each year

PHASE 3

$8M TOWARD SUSTAINABILITY

$175K for 14 Companies a year for three years and $650,000.00 operating expenses for three years (27% admin, which would cover increased staffing needs, consultants – legal, financial, IT, marketing, etc.)

This is an investment in the long-term sustainability and stability of an important alliance of Artistic Directors of Color who live and work in Greater Los Angeles and shine a light on the diverse cultures of our communities. Alliance members will be expected to commit time and effort, with the help of consultants in diverse fields, to grow their companies and build towards a sustainable and stable future.